Pricing: This pump retails at INR 1585 for 30ml. I purchased it during a sale and paid INR 1110 for it. I’m not doing the math, but it seems like a 35% discount approximately. The pricing is a little on the higher side if you don’t get a discount. But it’s just too good a product at the price I paid.
Physical Atributes: The bottle is ergonomically designed. It is easy to pump out adequate product. The pump has a transparent lid to prevent accidental spill. This bottle is made of glass and is extremely sturdy. It is just so travel friendly because of teh design. You can just chuck it in a pouch and if will lay flat or stand right. …either way it’s designed keeping travel in mind. The serum is white in colour and has the consistency of a lightweight lotion. It is not fragrance free and has a pleasant smell.
- Main Active Ingredients
- Pro Xylane – Developed and created by L’Oréal Research and Innovation, Pro-Xylane is a sugar-molecule derived from the beech wood tree utilizing green chemistry. I think this is the patented pending ingredient because I haven’t really come across this before and they seem to be creating quite some hype around it.
- Adenosine – Helps keep ‘over-day aging’ (tired exhausted skin that ages after a few hours of freshness) at bay.
- Hyaluronic Acid – Found naturally in the epidermis layer of the skin, hyaluronic acid plays a vital role in preserving the skin’s tone and elasticity. This is the best anti aging ingredient available in the market at present. It is lovely and so easy to handle too. Remember, just like I told you in many articles before, hyaluronica acid has the capacity to hold 1000 times it’s volume in water. So it provides intense hydration and skin appears plump and taut.
- Other Ingredients: Aqua / WaterWATERPurified and sterilized, water helps to maintain the stability of a product formulation, appearance and texture., Dipropylene Glycol, Dimethicone, Glycerin, Hydroxypropyl Tetrahydropyrantriol, Propylene Glycol, C12-15 Alkyl Benzoate, Alcohol Denat., Dimethicone/Vinyl Dimethicone Crosspolymer, Peg-100 Stearate, Stearic Acid, Potassium Cetyl Phosphate, Potassium Hydroxide, Carbomer, Glyceryl Stearate, Silica, 2-Oleamido-1, 3-Octadecanediol, Palmitic Acid, Disodium Edta, Hydrolyzed Hyaluronic Acid, Hydroxyethylcellulose, Capryloyl Salicylic Acid, Xanthan Gum, Cetyl Alcohol, Octyldodecanol, Tocopheryl Acetate, Phenoxyethanol, Ci 15985 / Yellow 6, Ci 19140 / Yellow 5, Ci 77891 / Titanium Dioxide, Mica, Linalool, Limonene, Citronellol, Benzyl Alcohol, Parfum / Fragrance. (F.I.L. B52553/1).
- 1. CORRECTS WRINKLES: enriched with fragmented Hyaluronic Acid, it penetrates the skin quickly to repair and correct the appearance of wrinkles.
- 2. RE-DENSIFIES YOUR SKIN: enriched with concentrated Pro-Xylane™ 3% it stimulates and strengthens the support fibres of the skin.
- 3. RE-SURFACES YOUR SKIN: enriched with Pro Ceramide and LHA, this treatment tightens pores and visibly refines the skin texture. It gently exfoliates to reveal a smooth and even skin tone.
- This serum gets absorbed so quickly that it leaves almost no trace but a mild fragrance and dewy looking skin.
- It has a dewy finish and looks great too. It can be used under makeup in place of a primer.
- This serum is packed with a concentrate dose of active ingredients.
- L’Oreal has applied for a patent regarding this technology but it is still pending.
- It is a serum, not a moisturizer. Hence, it will deposit a concentrate dose of magic into your skin without moisturizing it too much. If you need considerable hydration and moisture, you will need to follow up with a moisturizer for optimum results.
- It is not watery like most serums yet it is still absorbed very quickly by skin especially if you apply immediately after a bath or on a moist face.
- If you have very oily skin and don’t need excess moisture and nourishment, this is great as a lightweight moisturizer.
- This product definitely visibly brightens skin and you should begin to see this within a week or ten days of regular usage.
- It plumps skin for sure.
- Hence, wrinkles appear less visible because plumper hydrated-from-within skin will not reveal the creases easily. I don’t think any product available at a counter can magically make wrinkles disappear anyway.
- It contains one of my favourite active ingredients – hyaluronic acid, this one is really good for ageing skin because it retains water upto 1000 times within the skin’s surface and helps keep it plump and hydrated for long.
- It is definitely one of my favourite anti aging products because it is hydrating, brightening, easily absorbed and imparts a slight glow if used regularly.
Verdict: This is definitely a very good anti-aging serum that I wouldn’t mind repurchasing…..especially during a sale.
Stay Beautiful, Inside Out! RUELHA
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